// The bench
Senior judgment, backed by elastic capacity.
The people here architect and own your engagement. The wider bench takes its shape from the work.
// Team & credibility
Leadership and experience.
Some of the key players — backed by distributed pods and teams of senior practitioners who join as the roadmap requires.
Danny Dilworth
Founder & CEO
Danny founded Parallel Works to bridge the gap between ambitious enterprise roadmaps and the capacity required to deliver them. He has spent his career working inside complex organizations — leading digital, product, and technology initiatives where the real challenge is rarely the idea, but the coordinated execution across teams, systems, and stakeholders. At Parallel Works, he sets the operating model and stays directly involved in client work, ensuring senior judgment stays close to delivery.
Zena Gnedenkova
UX & Research Lead
Zena leads the research side of the work — the interviews, the heuristic evaluation, and the quality bar everything ships against. Trained in UX design and digital marketing at General Assembly, her background spans product design and user-centered research, and it's her read on the audience that shapes what we build before a single screen is drawn.
Nikita Dzyubenko
Creative Lead
Nikita leads the creative side — brand strategy, campaign development, and visual identity, with roots in multi-channel campaigns and UX/UI. He brings a full operational view of how ideas become real products, combining identity, storytelling, and performance-driven strategy at scale.
// The operating model
The people above architect and own your engagement. Behind them, the bench.
Strategy, research, and creative direction stay senior. The people on this page are in your meetings, on your decisions, accountable for the outcome.
Behind them, we build deployment pods around each engagement - design, engineering, and QA execution teams, including teams overseas, assembled to the shape the work needs and wound down when it is done. Senior brains on the thinking, elastic capacity on the building, and no bench you are paying to keep warm.