// Why the model exists
// About
Senior practitioners, working in parallel.
Parallel Works is an independent digital practice based in Brooklyn, NY. We were built for a specific problem: enterprise teams with more roadmap than capacity. Every engagement is staffed with senior people who do the work themselves and operate inside your team's rhythm.
// How we're set up
Small by design. Deep where it counts.
There is no account layer between you and the people producing the work. Disciplines combine as the roadmap requires — strategy alongside design, design alongside engineering — so context stays in one place and decisions stay close to delivery.
// Operating principles
How we make the work work.
Velocity with a point
Speed matters when it shortens the distance to a useful outcome. We move quickly, but never confuse activity with progress.
Quality is operational
Good work includes the system around it: accessibility, maintainability, documentation, and a clear owner after launch.
Context stays close
The practitioners doing the work join the conversation. Fewer layers mean faster decisions and fewer details lost in translation.
Partnership stays honest
Risks, trade-offs, and changing priorities are made visible early. Trust comes from a shared view of the work, not a polished status report.
// Team & credibility
Leadership and experience.
Some of the key players — backed by distributed pods and teams of senior practitioners who join as the roadmap requires.
Danny Dilworth
Founder & CEO
Danny founded Parallel Works to bridge the gap between ambitious enterprise roadmaps and the capacity required to deliver them. He has spent his career working inside complex organizations — leading digital, product, and technology initiatives where the real challenge is rarely the idea, but the coordinated execution across teams, systems, and stakeholders. At Parallel Works, he sets the operating model and stays directly involved in client work, ensuring senior judgment stays close to delivery.
Zena Gnedenkova
UX & Research Lead
Zena leads the research side of the work — the interviews, the heuristic evaluation, and the quality bar everything ships against. Trained in UX design and digital marketing at General Assembly, her background spans product design and user-centered research, and it's her read on the audience that shapes what we build before a single screen is drawn.
Nikita Dzyubenko
Creative Lead
Nikita leads the creative side — brand strategy, campaign development, and visual identity, with roots in multi-channel campaigns and UX/UI. He brings a full operational view of how ideas become real products, combining identity, storytelling, and performance-driven strategy at scale.
// The practice
Independently owned and operated.
Parallel Works is an independent practice based out of Brooklyn, NY. No network, no holding company, no account layers - the person you scope with is the person who does the work. Engagements are deliberately few at a time, so every client gets senior attention from first call to final delivery.
// answers
Straight answers.
Who actually does the work at Parallel Works?
Senior practitioners. The practice is led by founder Danny Dilworth with key leads across creative and UX & research, backed by distributed pods and teams of senior practitioners who join as the work requires.
Is Parallel Works part of an agency network or holding company?
No. Parallel Works is independently owned and operated, based out of Brooklyn, NY. There is no account layer between clients and the people producing the work.
What makes the Parallel Works model different?
The people shaping the work stay close to the people delivering it. Senior practitioners join the client's operating rhythm and carry context across disciplines, creating capacity without creating another management layer.
Work with a team that starts executing.
Tell us what's waiting and we'll shape the capacity around it.