// An employee-experience software company
The competitive teardown.
A nine-dimension competitive web audit against the category's leaders.
An employee-experience software company needed to know exactly where its digital experience stood against the category's leaders.
Strategy, Research, UX Audit.
Strategy, Research, UX Audit.
// 01 The problem
The problem.
The category's leaders set the buyer's expectations. Without a scored, dimension-by-dimension comparison, every website decision is an opinion dressed as a strategy.
// 02 The approach
The approach.
Build the evaluation framework first, then take every competitor apart with it - including the client.
// 03 Delivery
What was implemented.
- A nine-dimension evaluation framework: structure, navigation, audience segmentation, messaging, content strategy, visual design, lead generation, conversion paths, and mobile experience.
- Full competitor deep dives against the category's three leaders, scored on a consistent scale.
- A comparative positioning matrix: where the client leads, where it trails, and the gaps worth attacking first.
- An executive deck designed for the leadership room: findings, insights, and recommended next steps.
// 04 Working detail
Inside the build.
01 site structure + navigation02 audience segmentation03 value proposition clarity04 content strategy + types05 visual design + UX06 lead generation tactics07 conversion paths08 mobile experience09 technical foundation# scored 1-5, every dimension, every competitor// 05 Results
Results.
Three category leaders evaluated across nine consistent dimensions.
One comparison matrix became the reference for roadmap planning.
Priority recommendations were presented to leadership in a single readout.
// Next project
Software, fintech & AICurated disruption, shipped.// The full picture
The names come out on a call.
Every engagement above has a full case study behind it - the client, the constraints, the numbers. We share those live, under NDA.