// A building-products manufacturer
Navigation rebuilt around the buyer.
Audience research and information architecture for a complex product catalog.
A building-products manufacturer's site organized its catalog the way the company thinks - not the way five different buyers search.
UX Strategy, Information Architecture, User Research.
UX Strategy, Information Architecture, User Research.
// 01 The problem
The problem.
Installers, engineers, distributors, solar integrators, and facility owners all arrive wanting different things. A product-centric navigation made every one of them hunt.
// 02 The approach
The approach.
Reframe the navigation around user intent, and give the client two futures to choose between.
// 03 Delivery
What was implemented.
- Audience and jobs-to-be-done mapping for five primary buyer segments, linked to site structure and content priorities.
- Two complete sitemaps: a solution-led future state and a hybrid transitional option preserving legacy categories.
- An annotated homepage wireframe with mega-menu flyouts, a reorganized utility bar, and a conversion-oriented footer - built to be demoed in the client meeting that week.
- Navigation principles and success metrics so the redesign can be judged after launch, not just admired before it.
// 04 Working detail
Inside the build.
installer -> solutions > by application > install guidesengineer -> resources > spec documents > CAD detailsdistributor -> where to buy > partner portalsolar pro -> solutions > solar mounting > productsfacility -> solutions > by problem > case studies// 05 Results
Results.
Two complete sitemap directions delivered inside one week.
Five buyer groups mapped to dedicated navigation paths.
The annotated homepage wireframe was approved to move into design.
// The full picture
The names come out on a call.
Every engagement above has a full case study behind it - the client, the constraints, the numbers. We share those live, under NDA.