// A nutritional products manufacturer
Two sites become one.
Two aging web properties consolidated into a single B2B lead-generation platform.
A nutritional products manufacturer ran two decade-old websites that duplicated each other - and needed one platform that generates B2B leads.
Strategy, UX, Web Development.
Strategy, UX, Web Development.
// 01 The problem
The problem.
Two brands, two sites, duplicated architecture, outdated design, inconsistent structure. Buyers couldn't tell the properties apart, and neither site was built to capture demand.
// 02 The approach
The approach.
Disciplined discovery first: goals, audiences, content, and technical requirements documented before a single screen was drawn.
// 03 Delivery
What was implemented.
- A structured discovery: business goals, audience priorities, content audit, and technical requirements across both properties.
- A discovery synthesis and strategic vision: pain points consolidated, direction set, decisions documented.
- The consolidation plan: one information architecture, one brand presence, and a lead-generation engine shaped around how B2B buyers research supplements.
- Content guidance: what to preserve, rewrite, or replace across both legacy sites.
// 04 Working detail
Inside the build.
site A (brand) + site B (manufacturing)-> one platform: brand story + product catalog + lead capture-> preserved: top-traffic content, migrated with redirects-> retired: duplicated architecture, dead pages// 05 Results
Results.
Two legacy properties consolidated into one approved platform plan.
More than 60 pages received a documented keep, retire, or migrate decision.
Lead-generation paths were defined before visual design began.
// The full picture
The names come out on a call.
Every engagement above has a full case study behind it - the client, the constraints, the numbers. We share those live, under NDA.